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The students received excellent training and were given the tools to attack the areas of local concern, generated through discourse which they could then use to begin their own campaigns. Students were supported by Ashram Housing Association, who linked pupils to their school’s own community cohesion strategies, with each pupil represented their local community through the Connecting Communities Team, of Ian, Emily, Victoria and Zoe. Each of whom are nationally recognized for the work they do around the community cohesion objectives.
Students received in-depth training on the use of social media technologies to influence decision making and learnt skills in interview techniques, before finally having the opportunity to interview local decision makers in their area. The students had by this stage become ‘expert’ at getting the best out of the interview and a great deal of confidence was built by such experiences. The students – ALL thoroughly enjoyed taking part in this project and have established links to governmental bodies and highly influencial decision makers.
The success of the project, will be evaluted on the success of the campaign generating sufficient media attention as to make changes in the locality. Students will remain in contact with the Connecting Communities Team and in the short term conduct local based studies, on what is necessary to improve the quality of services for local residents, particularly in the Erdington and Great Barr areas of the city.